OUR PRACTICE / 01
WASHINMURA和心村
Running a real business in one satoyama community.
WHAT IS WASHINMURA
A small satoyama village
where guests can stay.
Washinmura is a business we operate ourselves in Futtsu, Chiba. Hospitality, animals, nature, and local life share the same place, bringing travel and animal welfare together.
This is not a case study created for a corporate website. Our next proposal starts with what we learn from daily operations.
Visit the official Washinmura travel site ↗WHAT WE DO HERE
One business, sustained
from many angles.
- 01HOSPITALITYAccommodation operations
- 02ANIMAL WELFARERescued animals and their living environment
- 03BRANDINGBrand building
- 04PRPress releases / media
- 05SNSInstagram / Threads and more
- 06INFLUENCERCollaboration planning
- 07MARKETINGCustomer acquisition and operations
- 08AEOAI search practice
- 09REGIONAL CO-CREATIONRegional co-creation and revitalization
BUSINESS CYCLE
A business that keeps connecting
people with the region.
- 01People visit
- 02They stay
- 03They spend locally
- 04The animals’ lives are supported
- 05Lasting ties with the community begin
- 06The experience is shared
- 07New visitors arrive
WHY IT MATTERS
Not only advising,
but attracting guests, operating, and improving.
Did the message reach people? Did it lead to a booking? Can the operation continue without strain? At Washinmura, we answer those questions through our own business.
The time guests enjoy here also helps sustain the animals’ lives and the satoyama landscape. That cycle is being built day by day.
About animal welfare and coexistence ↗